New EWI guidance on Marketing your Expert Witness Practice

Whether you are just starting out as an Expert Witness or an experienced Expert Witness looking to increase the number of instructions you are receiving, developing your approach to marketing is an important step.

We know that solicitors do not use directories as their primary method for finding experts. Therefore, an expert cannot rely on these alone to generate the level of business they would like.

Experts will need to use a variety of different tools, tactics and techniques to reach out to instructing parties and the ones you use and the effort you need to put into marketing will depend entirely on your profession, expertise, and experience.

We have just published our new guide on Marketing your Expert Witness Practice. Informed by the knowledge and experience of the EWI Board and Editorial and Training Committee, our guide is useful for both new and experienced experts looking to increase the number of instructions they get. It provides a range of a different tools, tactics and techniques you can use which will help you shape your marketing strategy. The guide covers the following key stages and topics:

• Why market yourself?
• How instructing parties identify experts
• Your approach to marketing
• Getting the basics in place
• Developing a marketing strategy
• Marketing Channels and Tactics
• Customer satisfaction
• Common pitfalls to watch out for
• Top Tips
• How we can support you
   

Why not start by listening to our Expert Matters Podcast on Marketing then read through the Guide.